Using as Content Management Tool. My experience.

content management in

1. What you should know first
2. Some options on how you can use the platform for this purpose
3. How did I. My tips
4. Conclusion

There are many moving parts in the Social Media Marketing Process: creating, publishing, monitoring, engaging, and so on. That is why having a social media management tool that will help you streamline all of your tasks in a single interface is essential.

Throughout this article, I’ll cover some of the key features of as one of the Content Management Tools, so you can decide if this one could be useful for your team.

What you should know first

Initially, was created as a Creative Collaboration and Video Review Software for online proofing, but the more I worked with it and got acquainted, and immersed myself in the world of functions, the more I came to use it as the only tool for all our social media management tasks.

Since this platform is designed to work with visual materials, I thought:

Why not try to create visual content directly there for our website, the platform itself, all sorts of branded materials and newsletters?

Then, the idea came to use it for our articles and social networks and create a posting plan before publishing.

Our illustrators’ team also worked in, I had the possibility to monitor the workload of the team and my step-by-step actions were as follows:

I created a project, then steps, assigned people, set a deadline, and monitored progress.

While performing the task, step-by-step the performers selected mood boards, shared references, and uploaded illustrations. Then I left comments using various built-in tools (by drawing or geometric objects) and after several rounds of edits, changed the status of the last version of the task to ‘Approved’.

In the meantime, this helped me to understand What is Done and What is to Be Done and see the deadlines of steps and projects.

Here are some options on how you can use the platform for this purpose:

  • Create folders and combine steps into a specific category
  • Add your personal numerous tags, assign them to projects/steps and filter your materials
  • Change statuses when the materials are ready, but you have not published them yet (e.g. ‘Ready for Review’ -> ‘Review’ when it’s ready and then to ‘Approved’ when it’s published
  • Or change the status of the assigned tags, when the step is finished (like tag ‘to be published’ can be changed to ‘published/done’).

As for creating your publishing plan, you can use the suggested format:

  • Use the previous one and navigate by the deadlines and statuses
  • Create a storyboard (like in the video below).

How did I:

  1. Create new frame
  2. Put the topic of the article
  3. Text for the posting
  4. Create your own tag and add it where needed (it could be the category of the blog or smth else)
  5. When the illustrations and article are ready — upload an illustration and then indicate a link to the published article
  6. You can also add a link to the document containing the article.


That’s even not all that could be done in — the flight of imagination to use these functions knows no bounds.

Therefore, I can safely say that is exactly all-in-one software, as we affirm✌️✊

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