The Job Market: Why it’s a competitive time for creative employees?

creative market

The more that companies need certain skill sets, the more job adverts there are for those roles. As a result, in every job market, there are roles that are more in demand than others.

Tech is a typical example — the digital nature of our modern world means that there are almost always jobs for software engineers, but there is also fierce competition for the roles at the most coveted companies.

It can be hard to land the perfect position, and easy just to grab the first one that comes along. However, there are a few things you can do to improve your chances of success and happiness. Take some time to research the companies you’re interested in.

Find out their culture and values, and see if they’re a good match for you — just because they’re the right fit for someone else doesn’t make them a good choice for you.

Secondly, update your resume and make sure it’s tailored to each specific job you apply for. Finally, practice your interviewing skills and try to stay calm and confident during the process. Remember, landing a great job is all about preparation and putting your best foot forward. With a little effort, you can definitely improve your chances of success.

You should also remember the skills you have to offer as a creative, even if you’re switching fields. Here, we take a look at some of the reasons that creatives are so in-demand at the moment.

Transferable skills

Creatives tend to have a lot of skills that are relevant outside their immediate industry — attention to detail being top of the list, along with coming up with new ideas, and being able to manage their own workload.

In fact, The British Council states that ‘creativity is likely to be ever more important in the job market’ as a result.

These skills mean that creatives are an asset to many companies, and many different job roles – it’s easier to upskill someone into a new career path if they have this strong foundation to build off.

The rise of remote working

Many workers are now pivoting to remote or hybrid roles, primarily as a result of the global pandemic. Whilst this is causing some concern, especially for Managers who believe their staff is less productive when working remotely, it does mean that the talent pool for recruiters is much wider. Workers no longer need to be within commuting distance of the top agencies in London, which suddenly opens up a whole new range of opportunities.

Additionally, many creatives are perfectly poised to pivot to remote working. They’re used to utilizing technology in their work, so should have no issues with solely using their laptop to get the job done. They’re also probably used to managing their own workload, thus combating that fear that some Managers have around productivity.

Connecting information and finding solutions

Most companies rely on new ideas and problem-solving to increase efficiency and therefore profit in their business operations.

Creatives are often skilled in digesting and understanding large amounts of information, seeing connections where no one else can, and coming up with new ways of doing things that challenge established norms. As a result, they’re highly valuable to any team that they join, as long as the company is willing to listen to new ideas.

Additionally, they are also often used to feedback and collaboration, both of which are traits that can make them great leaders — communication is key when it comes to running a successful team.

Automation has progressed

As we mentioned at the beginning of this post, tech experts will always be in high demand in our modern world, but increasingly, the need for the human element is coming back into play. We’re leaning so heavily on technology that routine tasks are now being done by machines, who are significantly quicker and have a lower error rate than humans.

But, whilst automation is amazing when it comes to roles that simply follow a set process, there’s no replacement for the human mind when it comes to creative tasks. Fields such as writing, art, video, or film production, will always need the human element, or they risk becoming out of touch with what customers really want.

As a result, creatives are now more in-demand than ever before — companies have outsourced what they can to machines, and so need the remaining members of their workforce to bring a new flair and imagination to the table. For instance, Jooble offers plenty of available remote video editing jobs creatives can explore and apply to.

To conclude

There are so many reasons why creatives are valuable assets in today’s job market, and this will surely increase as companies realize what they have to offer. Many traditional firms will be slower to change, as they stick to their established hiring routes, but certainly successful start-ups and newer firms will be trying hard to entice the newest creative talent through their doors — especially now that remote working is an established style of working.

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